Day 2: Opening & Running Your Business

(8 hours of classroom instruction; 8 AM – 5 PM)
  1. Finalizing your menu
    1. Menu selections
    2. Pricing menu items for profitability & your market
    3. Product selection & recipe creation
    4. Your physical menu presentation & fabrication
  2. Before you open
    1. Establishing your vendors & credit agreements
    2. Small wares procurement
    3. Consumable products procurement
    4. Establishing operational and accounting systems, (your office)
    5. Necessary inspections, licenses, permits, insurance, etc.
    6. "Final touches"
  3. Hiring
    1. Employees
      1. Employment positions / job responsibilities
      2. Sourcing, interviewing, selecting, & legal considerations
      3. Orientation and policy creation
    2. Management
  4. Employee training
    1. Areas of training
      1. Beverage & food preparation
      2. Customer service & promotion
      3. Store maintenance & preparedness
    2. Methods of training
    3. Training checklists
  5. Your opening day
    1. Pre opening checklist
    2. Promoting your opening
    3. Staffing
    4. Your role for the first week/month
  6. Promoting your business
    1. Conventional marketing
    2. "Guerrilla marketing"
    3. "Branding"
  7. Managing your business
    1. Your management duties, responsibilities, philosophy, & style
    2. Controlling employee performance & behavior
    3. Operational systems
      1. Systems for employees
      2. Systems for management
  8. Producing income statements, budgets, & projections
    1. Calculating a cost of goods sold
    2. Calculating labor and all other expenses
    3. Forecasting future performance
    4. Setting budgets to strive for profitability
  9. Achieving profitability
    1. Determining the objective
    2. Creating a plan
    3. Setting a timetable
    4. Administrating the plan
    5. Analyzing the results, and making adjustments
  10. Expanding your business
    1. Reasons to expand your business
    2. Additional space, features, or locations?
    3. Expansion concerns
  11. What to expect: a few words of wisdom
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